Friday, May 05, 2006
Monitoring Your Keyword Ranking
If you have optimized your web site for specific keywords, then you need to monitor how well your web site is ranking for those keywords with search engines. This is called 'monitoring your keyword ranking' and needs to be done for all the keywords you are targeting at the search engines you are concerned with.
Currently, the 3 most important search engines are: Google, MSN and Yahoo. This means that, unless you are concerned with other search engines, then you need to know where your web site is listed in the results page for your target keywords.
The target that most people aim for, and rightly so, is in the top 10-20. It has been found that most people only look at the first 2 pages of results when conducting a search (each page displaying 10 results). This means that if your site is not in the top 10-20 results, then chances are no one will come to your site from that search engine.
In order to monitor your keyword ranking, you could go to Google, type in one of your target keywords and then go through the pages of results until you find your site listed. Then do the same with your other keywords. And then do the same thing all over again at MSN and Yahoo.
This is a long and laborious process.
Fortunately, there are many online services, mostly free, that allow you to do the same thing quicker.
One such service we have recently come across is Trace Search. There are several things we like about this service:
So, if you are interested in monitoring your keyword ranking at the big 3 search engines, then give Trace Search a try. It's totally FREE!
Serge
Currently, the 3 most important search engines are: Google, MSN and Yahoo. This means that, unless you are concerned with other search engines, then you need to know where your web site is listed in the results page for your target keywords.
The target that most people aim for, and rightly so, is in the top 10-20. It has been found that most people only look at the first 2 pages of results when conducting a search (each page displaying 10 results). This means that if your site is not in the top 10-20 results, then chances are no one will come to your site from that search engine.
In order to monitor your keyword ranking, you could go to Google, type in one of your target keywords and then go through the pages of results until you find your site listed. Then do the same with your other keywords. And then do the same thing all over again at MSN and Yahoo.
This is a long and laborious process.
Fortunately, there are many online services, mostly free, that allow you to do the same thing quicker.
One such service we have recently come across is Trace Search. There are several things we like about this service:
- you can monitor as many keywords as you like,
- you can monitor the keywords of as many web sites as you have,
- you can monitor your keyword rankings daily, weekly or monthly,
- you can monitor your keywords at the big 3 search engines: Google, MSN and Yahoo,
- it will send you the results by email according to the schedule you have set (ie. daily, weeky or monthly).
So, if you are interested in monitoring your keyword ranking at the big 3 search engines, then give Trace Search a try. It's totally FREE!
Serge
