Friday, May 12, 2006
Plural versus Singular Keywords
If you are in doubt about whether there is a SEO difference between singular and plural keywords, check this out.
I recently was looking for PHP scripts that I could use for SEO, and entered 2 phrases into Google.
"But", I hear you ask, "what of the results that Google returned?" That is a good question and I can say that the first page of results returned for each search keyword was different.
Proof that there is a difference, at least with Google, between singular and plural keywords.
This means that, when you do your keyword research to decide on what keywords to target, you should keep in mind whether people are more likely to use the singular or the plural version of a keyword.
For example, if you have a site that offers guitar lessons, then you need to decide whether you should target 'guitar lesson', 'guitar lessons' or both. What would someone wanting to learn to play the guitar type in a search engine: 'guitar lesson' or 'guitar lessons'?
Serge
I recently was looking for PHP scripts that I could use for SEO, and entered 2 phrases into Google.
- Using 'seo script', Google reported 655 results,
- Using 'seo scripts', Google reported 240,000 results.
"But", I hear you ask, "what of the results that Google returned?" That is a good question and I can say that the first page of results returned for each search keyword was different.
Proof that there is a difference, at least with Google, between singular and plural keywords.
This means that, when you do your keyword research to decide on what keywords to target, you should keep in mind whether people are more likely to use the singular or the plural version of a keyword.
For example, if you have a site that offers guitar lessons, then you need to decide whether you should target 'guitar lesson', 'guitar lessons' or both. What would someone wanting to learn to play the guitar type in a search engine: 'guitar lesson' or 'guitar lessons'?
Serge
